Ulterior Motives – Friend or Foe?


“We want a deeper sincerity of motive, a greater courage in speech and earnestness in action.” – Sarojini Naidu

Motive can be described as a concern, desire, emotion or need that energizes people into action and determines their choice of behaviour. In business, having the right motives can make or break your success.

Why are you doing what you’re doing? Are you really being honest with yourself in your motives when talking to people? Do you conduct your business in line with motives that will ensure longevity and fulfillment?

People can tell the difference between someone who is insincere and ultimately in it for themselves and someone who is genuinely trying to help others. You can see it in examples throughout the business industry. There are ‘successful’ people who are jeered at and hated by the masses and there are those who are loved, respected and admired. Think Gina Reinhardt in comparison with Richard Branson.

Of course, most people start business to make some money. There is always intent to become successful yourself but the difference between that being your only motive and that being a bi-product of improving the lives of others is massive.

The trouble with being insincere and only for yourself in network marketing is that it just doesn’t work. Network marketing is about building relationships, helping others become the best version of themselves and nurturing collaborative success. The moment you make it about you is the moment you begin to run your business into the ground.

Dr David Bozward recently took a survey of 256 entrepreneurs and asked what their motives were behind starting a business. The top five reasons were:

  • Independence
  • Money
  • Create opportunities
  • Make a difference
  • New challenges

Is your motive listed here? It’s clear that money is a motivator for most, however, it can never be the only motivator. The fact that creating opportunities and making a difference listed so high for all participants is indicative of the thought process of a successful entrepreneur.

Focus on improving the lives of others and helping them to become the best version of themselves and not only will success and money be yours but so will a deep sense of fulfillment and knowledge that you are indeed making a difference in the world.

Live, Love, Lead a life by design x