Social Media Matters

“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to.”

Mark Zuckerburg

In this digital age, this is more relevant than ever.

Social media has done incredible things for businesses and employers in terms of marketing, accessibility and public awareness. But it’s also done some pretty ordinary things for unsuspecting people unaware their posts and photos can be easily accessed by almost anyone on the worldwide web.

Think of an instance you have been either impressed or unimpressed by someone’s social media post. How did it make you feel? Would you collaborate with them on a business project? Would you purchase goods/be involved in their network/have a desire to connect with them? These are all questions, as entrepreneurs and business owners, we need to ask ourselves every time we post.

You are essentially creating your very own brand – an image of how your life will look like in years to come. Yes you may not be the CEO of a multi-million dollar company but if that’s what you’re aspiring to – fake it until you make it! “Acting as if” is one of the fastest ways to create not only a really incredible image to those around you but to also fuel your self-belief.


Obviously, this extends well past social media and into your daily life. Of course we’re not all expected to wake up looking like Elle McPherson every morning and taking on the world in 9 inch heels. But what we do need to do is create a public ‘image’ or persona of how we want our life to be like. Perception is relative to each individual but what you want to project is exactly where you would like to be in life – not where you are (unless you’re already where you want to be of course!)

We’re not saying to pretend to be someone you’re not. That’s not it. What you need to do is find out exactly where you would like to be in life and then acknowledge your own journey to get there, with professionalism, integrity and commitment.

If you’re not even sure what or where you would like to be – sit down and write it down. Then list all the qualities you would expect from a person who is in that position. Better yet; find someone who is and follow their lead. Bridge the gap between where you are and where you would like to be with a daily commitment to working on each of those qualities and the image you portray.