Integrity Is Key – But Have You Unlocked The Door?

What does integrity look like in your business? In your personal brand?

In general sense, integrity is seen as being honest and morally upright. Most entrepreneurs will say their business is run on a foundation of integrity. That’s all well and good but no matter how passionate you are or how much you preach to the world about integrity within your business….unless your audience can feel it and see it, it literally means nothing.


We often here the saying “people don’t buy what you do – they buy why you do it”. So why do you do what you do? Do the people you deal with know? Can they feel it when they deal with you? Does it move people? If the answer to any of the aforementioned questions is no, it’s time to get to work on your authenticity.

Here are our top tips for being able to make that leap between just speaking words and having people feel that connection. Follow these tips and you will not only create a culture of integrity and trust when it comes to you and your business, people will begin to feel it…and talk about it!

  • Be authentic – not matter how uncomfortable it may be. People have a sixth sense about others putting on a front. The moment they feel that wall go up with you; theirs is straight up too. If you’re nervous before a presentation – say so! If you’re feeling flustered…just admit it! Use something like “Please forgive me I’m a little nervous tonight…” or “Wow I’ve never spoken in front of this many people before, I’m feeling a little nervous!” People can relate to people on an emotional level when you are honest, truthful and real.
  • Have a point of view. Standing up and expressing your views is admirable and shows you’re not scared of letting people know your thought processes and who you really are.
  • Match your words with action. If a company’s service promises and products standards do not deliver as they describe, your company loses integrity. It is the exact same thing with you, as your own brand, being an entrepreneur. Be on time to appointments, always follow through with your promises to your team and always do what you say you’re going to do.
  • Be consistent in your ethics. Companies have a mission statement by which the foundation of that organisation is built on. As an entrepreneur, you should do the same. Choose the ethics and morals you run your business by and stick to them, always. Evidence of this will not only win you credibility with potential business partners and clients, it will give you a great reputation…and set you apart from the crowd.
  • Treat everyone with respect. Respect is something that is earned but every person deserves the common courtesy of being heard, made to feel special and important. When you go out of your way to see the good in every person that reflects in your dealings with everyone.

And remember: not only will these actions create a change in your own energy, but being authentically you automatically gives those around you permission to do the same.

Live, Love, Lead a life by design x